TITLE OF THE PAPER : MARKETING RESEARCH SCENARIO IN INDIAN CORPORATE SECTOR

Authors

  • KANUBHA JAIN DAV College,

Keywords:

Marketing reasearch – an emerging field, swiftly developing, its scenario and as a lifework.

Abstract

Known the standard of market research in India today, it is hard to believe that this ground was
almost fictional about two decades ago. There was little focus on the customers, their wishes,
likes and dislikes. In the absence of choices, sales were assured. Hence, there was almost no
emphasis on research and development. Market Research provides an idea of the business and
the consumer market pattern. They tile the way to economic and business development and help
to produce profit for the country. An extensive Market Research in India takes care of all the
queries of the marketers - giving them the required information for a soft marketing journey.
Market research involves giving insight to all the categories of marketing - valuation,
distribution, promotion of product and services. For betterment and upgradation, market research
is absolutely essential.

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Author Biography

KANUBHA JAIN, DAV College,

Assistant Professor of Commerce, DAV College, Jalandhar.

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Published

2016-01-31

How to Cite

JAIN, K. (2016). TITLE OF THE PAPER : MARKETING RESEARCH SCENARIO IN INDIAN CORPORATE SECTOR. International Journal For Research In Business, Management And Accounting, 2(1), 01–14. Retrieved from http://cpcontacts.gnpublication.org/index.php/bma/article/view/457

Issue

Vol. 2 No. 1 (2016): International Journal For Research In Business, Management And Accounting |ISSN: 2455-6114

Section

Articles